Axle Health & Performance Inc. ("Axle," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you use the Axle mobile application, website, and related services (collectively, the "Services"). By accessing or using Axle, you acknowledge that you have read and understood this Privacy Policy.
If you have any questions, please contact us at hunter@axlehealthinfo.com. Our Terms of Service also govern your use of the Services.
1. Scope & Application
This Privacy Policy applies to all users of the Services. Axle operates as a health and wellness platform, not as a medical provider or covered entity under HIPAA. However, Axle may function as a business associate in certain circumstances and complies with HIPAA when required to do so.
2. Information We Collect
2.1 Information You Provide Directly
- Name, email address, mobile phone number, and account credentials
- Profile and onboarding responses
- Self-reported fitness, wellness, and lifestyle information
- Personal health information, including general health and activity records
- Payment information, including credit card or other payment method details
- Communications with Axle support
2.2 Automatically Collected Information
- Device identifiers, operating system, app version, and browser information
- IP address and approximate location
- App usage, interactions, and engagement metrics
- Notification engagement and feature usage
- Standard server log information
- Technical data related to system or app crashes
We may use cookies and similar tracking technologies to automatically collect this information.
2.3 Wearable & Connected Device Data (If Enabled)
- Activity, movement, and workout data
- Sleep and recovery-related metrics
- Heart rate and variability metrics
- Other wellness signals made available through integrations
2.4 Location & Contextual Data (If Enabled)
- Time-of-day and temporal context
- Approximate location (city-level), derived from GPS, Wi-Fi, or cell tower data
- Environmental or situational signals used to contextualize guidance
You may control location data collection through your device settings.
3. How We Use Your Information
Axle uses collected information to:
- Generate personalized guidance, recommendations, and insights
- Operate, maintain, and improve the Services
- Develop and refine algorithms, scoring systems, and models
- Conduct analytics, research, and product development
- Communicate with users about updates, features, and support
- Send marketing or promotional communications (you may opt out at any time)
- Detect, prevent, and address fraud, misuse, or security issues
- Comply with legal and regulatory obligations
We do not sell your Personal Information and only use and disclose it as stated in this Privacy Policy.
4. HIPAA & Health Information
Some health-related information collected through our Services may constitute Protected Health Information (PHI) under HIPAA. While Axle is not a covered entity under HIPAA, we comply with applicable HIPAA requirements when functioning as a business associate. If HIPAA does not apply, we treat your health information in accordance with this Privacy Policy.
5. Data Sharing & Disclosure
Axle does not sell personally identifiable information as a standalone product.
5.1 Aggregated & De-Identified Data
Axle may aggregate, anonymize, or de-identify data so it cannot reasonably identify an individual. Such data may be used for lawful business purposes including research, analytics, partnerships, and product development.
5.2 User-Directed Data Sharing
Users may voluntarily share certain information with third parties such as healthcare providers, coaches, or researchers. Such sharing is initiated by the user and governed by the recipient's policies.
5.3 Service Providers & Partners
Axle may share information with trusted service providers who perform services on our behalf, including cloud hosting, analytics, payment processing, and customer support. These providers are authorized to use information only as necessary to provide services to Axle.
5.4 Artificial Intelligence Processing
Axle uses artificial intelligence to generate workouts, insights, and coaching. To provide these features, portions of your information — such as your fitness profile, workout history, and wellness metrics you choose to sync — are processed by third-party AI service providers acting on our behalf under contractual confidentiality and data-protection obligations. These providers may not use your information to train their models or for any purpose other than providing services to Axle. You control what is shared: AI features that use your personal health information require your explicit consent in the app, and you can withdraw that consent at any time in Settings. We never sell your health information.
5.5 Legal & Safety Disclosures
Axle may disclose information if required by law or to comply with legal obligations, enforce our Terms of Service, protect the rights and safety of Axle and users, or prevent potentially prohibited or illegal activities.
5.6 SMS / Text Messaging
When you opt in to Axle's text-messaging program (for example, by texting our messaging number or by providing your mobile number and consent), we use your mobile number to send coaching, workout guidance, check-ins, and related account messages. We do not sell, rent, or share your mobile opt-in information or SMS consent with any third parties or affiliates for their own marketing or promotional purposes. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. Opt-in is never a condition of purchase.
6. Research & Development
Axle may use collected data, including aggregated or de-identified data, to support internal research, external research collaborations, and validation of wellness, fitness, and behavioral insights.
7. Data Retention
Axle retains personal information for as long as necessary to provide the Services, fulfill the purposes described in this Privacy Policy, and comply with legal obligations. Data may be retained in aggregated or de-identified form indefinitely.
8. User Choices & Rights
8.1 General Rights
Depending on your location, you may have certain rights including accessing or correcting your information, requesting deletion, opting out of marketing, and managing device permissions. Requests may be submitted to hunter@axlehealthinfo.com.
8.2 California Residents (CCPA)
California residents have rights under the CCPA to request details about collected Personal Information and request deletion. We do not sell your Personal Information. To submit a request, email hunter@axlehealthinfo.com.
8.3 Nevada Residents
Nevada residents may opt out of the future sale of certain covered information by emailing hunter@axlehealthinfo.com with the subject line "Nevada opt-out."
8.4 EU/EEA Residents (GDPR)
If you are a resident of the EU or EEA, you have rights under the GDPR including the right to access, update, delete, rectify, restrict processing, receive a portable copy of your data, and withdraw consent. To exercise these rights, email hunter@axlehealthinfo.com.
9. Data Security
Axle implements administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, or alteration. However, no system or transmission of data over the internet can be guaranteed to be 100% secure.
10. Children's Privacy
Axle is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from anyone under 18. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly. Parents or guardians may contact us at hunter@axlehealthinfo.com.
11. International Users
Axle is operated from the United States. By using the Services, you consent to the transfer and processing of your information in the United States and other jurisdictions where Axle or its service providers operate.
12. Changes to This Policy
Axle may update this Privacy Policy from time to time. Material changes will be communicated through the Services or via email. Continued use after changes take effect constitutes acceptance of the revised Privacy Policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy
Policy, please contact:
Axle Health & Performance Inc.
Email:
hunter@axlehealthinfo.com
BY USING AXLE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY.